Capabilities

Having worked in agency environments, I’ve done most things at least once. Social channel planning? Check. Wireframes? Check. Ethnographic interviews? Check.

That said, my typical project work reflects a mix of Brand Strategy, Campaign Briefs, and Design Briefs.

Brand Strategy

Whether for the first time or as part of a refresh, I work with marketing teams to create a Brand Framework that includes vision, mission, and values.

Typical timing & fee:
5-6 weeks, $40k

Campaign Briefs

From brand awareness to product marketing, I develop Briefs that provide clear objectives, insights, and messaging to drive successful creative concepts.

Typical timing & fee:
2 weeks, $13k

Design Briefs

For design-led projects that require a strategic foundation, I partner with designers to develop Principles validated against the brand identity and project goals.

Typical timing & fee:
2 weeks, $13k